The new Earshot - done up at a cost of about $100,000, and open for about a week - has a smaller range of merchandise, the books displayed on airy wooden shelves lining the walls. Mirrors, blonde wood, leather, chrome and glass: the look here is international, whereas the first outlet has more a living room/study feel. The food reflects the contemporary approach with a large selection of crepes - some with a local twist - and mouthwatering desserts. 'The Esplanade is an international performance venue in an Asian country, and we wanted the ambience and food to reflect that,' explains Mr Koh.
'We encourage browsing,' he continues. 'Just to get things started, we offer a free cup of coffee with any book purchase. We're also working with arts groups to create specific promotions; for example, SSO card members will get a glass of wine on the house in January-February next year.' As Earshot settles into its new home, Mr Koh plans to tweak the decor to create corners stacked with flyers of upcoming local events, posters of Singaporean shows such as Forbidden City and books and magazines. 'Our concept is pretty unique - primarily people go to places like the Book Cafe to hang out or to Borders to find a book; whereas the F&B and arts components are well-balanced here.' |
Olij Studio
